Digital revolution has undeniably transformed the retail landscape. With e-commerce platforms offering utmost convenience and speed, many predicted the demise of traditional brick-and-mortar stores. Yet, here we are with physical stores still standing tall in streets and malls. A recent study reveals that 68% of online shoppers still prefer to touch or try out a […]
The retail sector has seen a shift in almost every aspect over the years right from traditional to in store shopping to today’s borderless e-commerce and social commerce led shopping, cash payments to cashless payments and EMIs and physical shelf space to online shelf visibility. With pandemic catalysing the disruption in the sector, retailers have […]
COVID-19 has left no industry unscathed. Retail industry specifically has been one of the worst hit. While retail scape was already seeing a change in the way consumers were interacting with the brands, from brick and mortar shops, to online portals to experiential stores; COVID-19 has disrupted the retail scape once again. As many cities, […]