Traditionally luxury retailers have relied heavily on brick and mortar stores to drive sales. These showrooms or stores offer potential buyers a high-end experience aligned to the brand, and are typically located in upscale, exclusive neigbourhoods/areas that command premium rentals. However, in the current situation with little or no sales, affording rent is a problem […]
The e-commerce industry witnessed a drastic change in 2020, more than any other time in history. World over, there was a shift in consumer buying pattern.
COVID-19 has left no industry unscathed. Retail industry specifically has been one of the worst hit. While retail scape was already seeing a change in the way consumers were interacting with the brands, from brick and mortar shops, to online portals to experiential stores; COVID-19 has disrupted the retail scape once again. As many cities, […]