The Rise of Experiential Retail: Why Creating Unique In-Store Experiences is Essential
The retail landscape is witnessing a profound transformation. As online shopping continues to grow, brick-and-mortar stores face the challenge of luring consumers away from their screens and into physical spaces. Enter experiential retail—a strategy focused on offering shoppers unique, immersive experiences. As tenant advocates and thought leaders in the commercial real estate industry, we delve into this shift and its implications.