3D mapping technology is a new vision and solution for the real estate industry. Imagine walking through the built environment to an unlimited level of detail, from visualizing the interiors with varying arrangements of furniture to changing the colors painted on the walls. This technology has the power to transform a design into a vivid experience, taking what an architect or designer sees in their minds-eye and making it accessible to a range of stakeholders.
Benefits of 3D technology
This technology is ideal for commercial spaces, especially in office and retail, for the use in property management and designing applications for customers. The biggest advantage of 3D technology is visualization, where a company can use their design data to create a virtual prototype without the need for any physical production. One can easily view, model, document, and visualize projects of any size or complexity in order to deliver projects smarter. This serves dual purpose.
On one hand, it enables more sophisticated decision-making for real estate developers and empowers clients to evaluate their needs and opportunities at a single glance. Visualization dramatically helps in reducing the cost involved in manufacturing prototypes while driving operational efficiency, and enhancing the quality of construction. 3D technology not only allows the consumer to better visualize a product, but it also enables them to personalize the product.
3D technologies when applied to the real estate industry:
Personalize the tenant experience
3D mapping technology is reshaping the way commercial real estate is managed and marketed.
Currently, most commercial real estate companies and developers are using 3D models, and are potentially in the research and testing phase for more advanced uses of technology. There are many ways that mapping technology could be used in the commercial real estate sector. As an illustration, let’s look at how a real estate company might use 3D solutions to personalize the tenant experience.
Advanced softwares easily render 2D indoor floor plan into an immersible and interactive 3D world. The tenants can visualize real time, relevant data, such as occupancy and energy use, through an intuitive 3D spatial interface for a unified view of the office space. This enables them to interact with spaces in their current form or visualize potential changes so that they can configure their desired product.
Marketing a property that isn’t constructed yet has always been a challenge for real estate developers and agents. Thanks to VR, architectural visualization has become much cheaper and a lot more immersive. Real estate agents can use VR technology to show both the exteriors and interiors of properties that aren’t built yet so that clients can get a clear look at what’s being offered.
By sharing 3D models online with their clients or simply embedding them on their website, the clients can easily view these and can pinpoint important elements, add annotations, and make distance and surface measurements.
Halstead is one company that has effectively used 3D technology to provide walkthroughs for almost 30 listings that don't even exist. They’ve found people stay on pages with 3D walkthroughs 10 times longer than on pages without.
3D applications – better market your real estate development projects
3D applications dedicated to the real estate industry helps in selling real estate projects faster. VR allows you to create stunning 3D real estate tours and get properties staged so that your clients can check them out. Prospective buyers can view the future building, its configuration, its location and the living environment, and this helps them choose their ideal property more easily.
Successful real estate companies know that opportunity comes from detailed understanding and proper insight. By using 3D technology, they can uncover hidden opportunities and gain competitive advantage. 3D mapping technology is increasingly proving its true value and adding to the convenience of the CRE sector.