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CHARLOTTE, NC (May 15, 2025) — BHS Corrugated, a global leader in the corrugated machinery market, today announced its groundbreaking BHS Experience Center, set to transform the customer experience landscape from its new location in Charlotte's prestigious Ballantyne district. The 25,000-square-foot facility in Rushmore Five represents one of the region's most significant Class A office transactions of the past year and signals BHS Corrugated's commitment to innovation, collaboration, and customer success across North America.
"The BHS Experience Center embodies our vision for the future of customer engagement in the corrugated industry," said Scott Purrington, CEO of BHS Corrugated North and South America. "We’re creating an innovation ecosystem where customers, partners, and our team can collaborate to drive the industry forward through hands-on experiences, cutting-edge technology, and personalized support."
Reimagining Customer Experience for the Corrugated Industry
The visionary Experience Center will feature three interconnected innovation hubs designed to elevate customer engagement:
- The Service Command Post - A next-generation monitoring and support center that will leverage real-time data analytics and remote service capabilities to deliver proactive solutions for customers across North America, dramatically reducing downtime and maximizing operational efficiency.
- The Equipment Showroom - A fully immersive demonstration space where visitors can interact with BHS's state-of-the-art machinery in a hands-on environment, allowing customers to visualize transformative production possibilities through augmented reality and interactive simulations.
- The Training Academy - A comprehensive educational hub fostering the next generation of industry talent through advanced simulation technology and expert-led workshops that bridge theoretical knowledge with practical application.
Vestian's Strategic Site Selection Powers BHS Corrugated's Vision
The selection of Charlotte's Ballantyne district as the home for BHS Corrugated's Experience Center follows an extensive and strategic multi-market site search led by the Vestian team of Greg Krzysko, CJ Walters, and Evan Holmes. Their comprehensive approach evaluated potential locations across Atlanta, Charlotte, and South Carolina, ultimately identifying Rushmore Five in Ballantyne as the optimal environment to realize BHS Corrugated's ambitious vision.
"Our mission was to find a location that could truly support the multifaceted requirements of BHS Corrugated's innovative Experience Center concept," said Greg Krzysko, Executive Managing Director at Vestian. "The search required balancing executive office needs, technology showcase capabilities, and a setting that would deliver an exceptional experience for international clients and partners. Charlotte's Ballantyne district emerged as the clear frontrunner."
CJ Walters, Director at Vestian, elaborated on the selection process: "We conducted a rigorous analysis of labor markets, accessibility, and quality of life factors across multiple Southeastern markets. Ballantyne's ecosystem of amenities, walkability, and business community perfectly aligned with BHS Corrugated's cultural and operational priorities. The Vestian team negotiated a solution that provides BHS both the immediate showcase environment they need today and the scalability for their projected growth."
Charlotte: The Ideal Home for Innovation and Growth
Charlotte's emergence as a leading technology and manufacturing hub made it the perfect location for BHS Corrugated's flagship North American facility. The city's strategic East Coast positioning, robust infrastructure, and deep talent pool align perfectly with BHS's commitment to excellence and innovation.
"Charlotte's dynamic business ecosystem and forward-thinking approach to economic development provides the perfect foundation for BHS Corrugated's innovative vision," Purrington noted. "The city's strategic location and exceptional talent pipeline will be instrumental as we build our next generation customer experience center."
The substantial 25,000-square-foot space reflects BHS Corrugated's ambitious growth plans, with the company projecting to expand its Charlotte-based team to more than 50 professionals over the next 2-3 years. This staffing growth will bring specialized technical, engineering, and customer experience roles to the region while creating a critical mass of expertise to serve North American customers.
John Barton, president of Northwood Office, said, "BHS Corrugated's selection of Rushmore Five in Ballantyne validates our commitment to creating environments where innovation thrives. Their visionary Experience Center concept aligns perfectly with Ballantyne's evolution as a premier mixed-use destination that blends world-class office space with an exceptional quality of life. We look forward to supporting their growth and success in Charlotte."
Industry Impact and Future Vision
When fully operational, the BHS Experience Center will serve as more than a facility—it will function as an innovation catalyst for the entire corrugated industry. Through scheduled innovation forums, customer co-creation sessions, and technology showcases, BHS aims to accelerate the adoption of next-generation manufacturing solutions across North America.
"This Experience Center represents our commitment to not just serving the corrugated industry, but actively shaping its future," added Purrington. "By bringing together our expertise, technology, and customers in this collaborative environment, we're creating a platform that will drive innovation and excellence for decades to come."
A Collaborative Vision for the Future
The establishment of the BHS Experience Center represents the culmination of a visionary partnership between BHS Corrugated, Vestian, the City of Charlotte, and Northwood Office. This collaborative effort exemplifies how strategic alignment between global industry leaders, specialized real estate experts, forward-thinking municipal leadership, and innovative property developers can create transformative business environments that drive economic growth and industry advancement.
Together, these partners have created a foundation for BHS Corrugated to revolutionize customer experience in the corrugated industry while contributing to Charlotte's growing reputation as a hub for advanced manufacturing innovation. The BHS Experience Center is scheduled to launch its full suite of customer engagement programs in October 2025, with phased activation beginning this summer.
About Vestian
Vestian is a global corporate real estate services firm dedicated to providing end-to-end real estate solutions for businesses worldwide. With a commitment to transparency and innovation, Vestian helps ambitious companies align their real estate strategies with their business objectives.
Offering a comprehensive suite of services including portfolio solutions, transaction management, advisory services, design & project services, and facility management, Vestian specializes in creating customized real estate strategies that drive operational efficiency, enhance workplace experiences, and support overall business growth. Serving a diverse range of industries including Office, Industrial, Retail, and Healthcare, Vestian partners with businesses of all sizes, from startups to Fortune 500 companies, to maximize the potential of their real estate assets globally.
About BHS Corrugated
BHS Corrugated is the leading provider of solutions for the corrugated industry, with 3,500 employees at its headquarters in Weiherhammer, Germany, and in more than 20 countries.
As a Lifecycle Partner, BHS Corrugated is consistently strong across the entire product and service range: from development and production to installation and maintenance to a variety of innovative Lifecycle Service solutions in the areas of corrugating rolls, individual machines, complete corrugators, industry 4.0, logistics, and Single-Pass Inkjet digital printing.
Significant aspects of digitalization, primarily regarding the optimization of process parameters and increasing degrees of automation and production efficiency, have been central issues of BHS Corrugated for many years. To meet its customers’ requirements as precisely as possible and to always be state-of-the-art, BHS Corrugated reinvests close to 5 percent of its turnover in research and development.
In addition to its core business, BHS Corrugated supports different social projects, such as the family’s foundation, “Angels for Children,” or the “Lars und Christian Engel Stiftung (LUCE) Trust,” which supports technological and economic development in the region.
