Digitalization Archives

The Future of Luxury Retail

Traditionally luxury retailers have relied heavily on brick and mortar stores to drive sales. These showrooms or stores offer potential buyers a high-end experience aligned to the brand, and are typically located in upscale, exclusive neigbourhoods/areas that command premium rentals. However, in the current situation with little or no sales, affording rent is a problem […]

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The Changing Face of Digital E-commerce

One of the country’s largest industries – contributing 10% to the GDP and accounting for almost 8% of employment, the USD 854 billion worth Indian retail sector was hit severely by the onset of the COVID-19 pandemic. With social distancing and lockdowns put in place in order to contain the virus, consumer spending on leisure […]

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